Reflective Journal
This week, one of the topics we are discussing is how marketers reach their intended
target market. We have learned that marketers go to great lengths to reach a diverse
market segments by targeting various ethnic groups and subcultures, such as
teenagers. Think about the advertisements you see every day. Pick three
advertisements that are targeted to specific groups of people. In your journal describe
each of these advertisements and then discuss how they are effective in reaching their
intended target market segment.
Your work should be at least 500 words and draw from your own personal thoughts and
ideas. This journal entry should be written in first person and if you use information from
the textbook or lecture you must cite your sources.
