Healthcare Communications Important Issues
Jean is a health care administrator for a hospital that
serves an urban population. Jean is promoting a recent initiative to install a
free clinic to provide minor urgent care. Before the hospital can begin
allocating resources to install the free clinic, the hospital directors are
asking that Jean establish a community meeting to allow community members to
provide feedback on what type of medical services the free clinic should
provide. Jean would like to announce the community meeting to generate
interest.
What considerations should Jean keep in mind when announcing
the community meetings? How might Jean integrate the feedback from community
members to ensure that the free clinic’s health care services marketing
campaign effectively communicates the types of services offered by the free
clinic?
reflect on elements of health communication essentials for
the role of a health care administrator. Then, consider how trends in health
communication might impact your role as a health care administrator and reflect
on how health communication influences future health care services marketing
campaigns.
