Using this week’s course material, closely examine the
article, Companies That Didn’t Adapt to New Technology and Then Went Bankrupt.
• Is there a
common set of behavior that was prevalent in the decisions made by these
companies to refrain from the use of the new technology? If so, what is that behavior?
• What can we
learn about disruptive technology and these companies? Explain thoroughly.
https://courses.lumenlearning.com/boundless-marketing/chapter/technology-to-assist-market-research/
https://www.linkedin.com/pulse/impact-disruptive-technology-businesses-harshal-agrawal
http://www.mckinsey.com/industries/high-tech/our-insights/the-impact-of-disruptive-technology-a-conversation-with-eric-schmidt
https://www.theguardian.com/media-network/media-network-blog/2012/may/22/retail-technology-disruption-consumer-buying
Learning Activity #2
Amazon, Google and Southwest Airlines all use data to make
decisions. Select one of the three
companies and research how they use data to make decisions.
• Using the
class material and your research, explain how the company you selected uses
data and why it works for them.
• Can you see
the system working for a smaller company or a company that has a different
purpose?
• Does data use
in decision making have advantages and disadvantages? If so what are they?
• Did the
company you selected address these advantages and disadvantages in its data
driven decision-making? Be sure to
support your reasoning using the course and research material.
course material theme 2
http://www.nytimes.com/2011/04/24/business/24unboxed.html
https://www.fastcompany.com/3000676/why-too-much-data-disables-your-decision-making
http://www.mckinsey.com/industries/high-tech/our-insights/the-impact-of-disruptive-technology-a-conversation-with-eric-schmidt
https://www.wired.com/2016/01/the-nfls-impending-data-revolution/
