Strategies – Hybrid Scooter Scenario
Compare strategies for
recruiting a sales representative from two of the most rapidly growing
economies outside of the U.S.: China and India.
Your company produces
a hybrid scooter, which is suddenly popular because it uses solar energy
exclusively and can hold a charge for over one week or 1,000 miles. This
affordable transportation alternative appeals to women and men of all ages.
Your sales representative will be introducing the product to these new markets,
but keep in mind that the product is known through television and other media.
The initial tasks for
each of these two representatives will be to set up offices in Beijing, China
and Puna, India, and to create marketing materials appropriate to their home
cultures and negotiate contracts with appropriate dealerships in their markets.
Web recruiting is
considered the most popular method for multinationals since 2003. You will need
a specific Web strategy as well as an on-site strategy within local cultures.
Consider five main questions in developing your strategy:
– What information
will you request from applicants?
-How will you screen
for top candidates?
– How will you
interview and select your best candidate? Will you do it? Will you send someone
to interview? Will you use teleconferencing or video interviews?
– What will you do
with all the data you collected from other candidates who were not selected?
– What cultural
factors will most influence your strategy?
