Trends in Marketing and Research Surveys
research survey at some time in their life. With reference to any survey that
you actively participated in, discuss the questions that follow. In case you
have not experienced a market research survey, take a survey on the Internet.
How effective do you think the survey was in measuring how
you felt about a product? Do you feel your response in the survey helped
improve the product being marketed? How would you have gathered information
differently so that the survey was more effective?
2. Why is it important for marketers to monitor current
trends in marketing? How does a marketing information system identify and
measure trends? How would you design a marketing information system for a
product of your choice?
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