assess the levels of market commonality and resource similarity that Google has
with key industry competitors. For this question identify the market
commonalities for this industry and the resource commonalities or differences
for Google and Yahoo, Apple and Microsoft. There will be some similarities for
some aspects, e.g., company size, expenditures, sales data and budget/resources
available. How will they influence competitive behavior and the intensity of
rivalry?
2. Conduct a competitor analysis and prepare an anticipated
response profile for each major rival. ( What I am looking for with your
competitor analysis is for you to identify the future objectives, (current )
strategies, likely assumptions and capabilities of Google’s three main
competitors based on the information in the case. For example, what are the
future objectives, as identified in the case, for these four firms. Then, I
expect the students to prepare a response profile for each of the three rivals.
What will the competitors do in the future and where does Google hold an
advantage over these three competitors, if any?
3. Considering Google’s external and internal environmental
conditions, prepare a SWOT analysis to reveal insights to enhance the company’s
efforts to compete or improve performance? Concerning this third question on
the SWOT analysis insights, prepare a SWOT analysis for the Google firm and
include this in your paper.
