Five marketing orientations
What are the five common marketing orientations used by
international companies to market their products or services globally? Please
explain each. In your estimation how does branding interact/influence these
marketing orientations?
Explain the geocentric approach to staffing and its
advantages and disadvantages for international company staffing. If you were
expanding a business overseas which of the staffing approaches would you use?
Why?
What are the leading reasons to staff foreign operations
with local personnel? What are the opposing reasons for the polycentric
approach of staffing? What controls or precautions would you institute if you
were the company CEO?
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