Review the WSJ video on business sources outsourcing; http://www.wsj.com/video/india-losing-the-outsourcing-crown/C962C680-F265-4FB0-A173-857A80084B54.html#!C962C680-F265-4FB0-A173-857A80084B54 (BPO) :and conduct a brief search for updated information. Then, answer the following:
- Did Tata’s choice of a different generic strategy than that of Infosys result in better flexibility when global BPO industry forces changed?
- Does IBM’s (a knowledge-intensive differentiator) re-entry into the low-end (high-efficiency) BPO global market not break the “pursue only one generic strategy” rule?
Categories: