Issues with Data Collection and Survey Responses
assure yourself of consistency (i.e., if you want things done right, do it
yourself). Practicality dictates that you will often need help to collect substantial
data in the field, but this brings with it some glaring problems. Suppose a
study involved going into high schools, observing student behavior in the
cafeteria and interviewing a diverse group of students from each school. What
are some of the problems you could foresee and what would you do to prevent
them?
2. Is it ever okay to just toss a survey response, even if
nothing is missing from it? If so, under what circumstances would it be
justified? Please give specific examples if that helps.
3. In going over survey responses, you discovered that about
10% of them had unanswered questions. Some of the missing responses were
demographic (e.g., not disclosing one’s age) while others were key variables
(e.g, not answering the “likelihood to return” question). How should
this situation be handled?
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