Complete a Message Strategy & Media Plan
Provide a summary statement of your message strategy that
includes the following:
The message execution
The purpose of your IMC message
A description of the target audience
A description of the message personality or tone
Describe how the creative process supports the transition
from the message strategy summary to the delivery of creative concepts. Include
the following:
Rationale for how you arrived at the description of the
message personality
Tools, such as brainstorming, lateral thinking, insight, and
so forth, that you employed to achieve your IMC objectives
Create a one-year media plan matrix that proposes your most
effective mix of media channels selected. Include the following:
A chronological schedule for implementation
A budget requirement to support the plan
Describe why the delivery of your message will be more
effective than other approaches.
about 600 words, 4 references and table
