Assume that you are the CEO of a company that is about to launch a product or service somewhere in the United States. Select
the product or service that is to be launched. Choose your product or service
carefully-you will be creating detailed businessplans around this product or
service.
write a report stating the business objective or idea.
Describe in detail the macro and micro business environment you expect to
encounter. What will be your strategy to gain competitive advantage in this
environment?
Also, describe the production or service delivery plan for
your product or service. Make use of a relevant business tool in designing the
production plan. Cover responses to all preceding questions of this assignment
in this report.
