Colegio Americano de Inglés opened their doors five years
ago in Puerto Vallarta, Mexico. The business is a private English school. There
is currently just one location for the school. The Colegia Americano de Inglés
is already one of the best schools to learn English and one of the most
affordable. With the knowledge of the school and learning about their goals and
objectives, this organization is on their way to continued success. The one
thing that Colegia Americano de Inglés has in front of them to achieve their
goals is develop a better mission and vision statement.
Write a 1,050-1,400-word paper in which you explain the
importance of the above selected business’ vision, mission, and values in
determining your strategic direction. In your paper be sure to include the
following:
– Define your business, products/services, and customers by
developing and presenting a formal mission statement. Ensure that you are
differentiating your product or service.
– Create and present a vision statement for this organization
that clearly demonstrates your decision on what you want your business to
become in the future.
– Define your guiding principles or values for your selected
business considering the topics of culture, social responsibility, and ethics.
– Analyze how the vision, mission, and values guide the
organization’s strategic direction.
– Evaluate how the organization addresses customer needs and
critique how they achieve competitive advantage.
Include References
