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GRADING CRITERIA FOR INDIVIDUAL REPORT
(Justification/ Recommendation) Exercise 12.25 (100 pts.)
____/15 Introduction
Background: Describes events leading up to the problem
Problem or Purpose: Explains the report topic Specifies the problem that motivated the report Identifies the report and its purpose
Significance: Tells why the topic is important Cites experts or newspapers, journals, books (optional)
Scope: Clarifies the boundaries of the report Defines what will be included or excluded
Sources and Methods: Explains how primary data (survey data) were collected Describes sample, survey design, and statistics used
Organization/preview: Provides a road map that indicates the structure of the report (see
figure 12.14; the example in the text used the preview as the
transition into the Results section) Divides the topic and strives to group the facts or findings into three
to five roughly equal segments that do not overlap ____/15 Conclusions and Recommendations Explains what the findings mean in relation to the original problem Bases recommendations on the conclusions Suggests actions for solving the problem in the recommendations
section Supports conclusions and recommendations with facts Uses action verbs for recommendations Offers a concluding thought. May express appreciation or describe
your willingness to provide further information. Individual Report Page 2 Spring 2016 ____/50 Body Discusses and interprets the findings Presents information completely and logically Organizes information in body by time, component, importance,
criteria, or convention Relates information to the problem Supports the findings with evidence; supplies survey data from
which you can draw logical conclusions Uses introductions, summaries, and conclusions between major
parts to guide readers’ thinking Uses transitional words, phrases, or sentences to relate minor parts Uses clear functional or talking headings ____/20 Graphic Aids/Tables Uses the type of graphic aid/table that is the best for presenting the
information Places the graphic aid/table near the place where its contents are
discussed Uses graphic aid/table that is neat, complete and clean Refers to graphic aids/tables in the text; summarizes the main point
of the visual Identifies sources of information when appropriate ____/100 Total points Correct grammar, spelling, punctuation, and effective business communication
basics will also be part of the grade for each section.

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