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Analysis of Google
Using the Internet, and course materials, research and find
a company to analyze. Prepare a report including the following information:

1. What is the history of this company? How did it begin?
What differentiates this company from its competitors?

2. Compute the following ratios for this company:

current ratio

Inventory turnover ratio

Accounts receivable turnover ratio

Debt to equity

Return on assets

Return on equity

Gross margin on sales

3. What do these ratios indicate about the company?

4. Who would be interested in each of the ratios listed
above? Why?

5. How well is this company doing? If possible, find the
industry ratios for comparison.

6. What other information would be useful for investors and
creditors in making economic decisions about this company?

7. Would you invest in this company?

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