Dependent variable analysis for effects of music on shoppers
grocery store, got into a conversation with his brother-in-law, who supervises
a large number of data-entry workers at a public utility company. The
brother-in-law mentioned that his company had recently begun programming
background music into the data-entry workers? room with the result that
productivity had increased and the number of errors had decreased. Kessler
thought that music within a grocery store might have an impact on customers.
Specifically, he thought that customers might stay in the store longer if slow,
easy-to-listen-to music were played. After some serious thought, he started
thinking that he should hire a business researcher to design an experiment for
testing the influence of music tempo on shopper behavior.
Operationalize the independent variable music tempo. What
dependent variables do you think might be important in this study?
Develop a hypothesis for each of your dependent variables.
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