ACME Electric Motors and Controls Company: strategy for survival
midsize company manufacturing and selling electric motors and controls to
customers in US, Canada, and Mexico. Their annual sales last year was $ 200
million. The gross profit margin is 30% with a net profit after taxes of 7%.
They have a reputation for quality and service and have a loyal customer base.
Each motor / control unit sells for $150.00.
Cheap foreign imports which sell for $ 90 per unit are now
threatening their survival. You have been hired as a consultant to develop a
strategic plan to help them beat the foreign competition.
Develop a short term and long term strategy to include
marketing, operations, finance, HR and legal avenues. Make any assumptions
necessary, but justify them.
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