Advantages of Cultural Knowledge in Sales
mindset? Do they support each other or are they mutually exclusive? Does one
guarantee the other? Why or why not?
2. How do Wunderle’s points about using a cultural lens to
gain military advantage apply to gaining a competitive businessadvantage?
Specify at least three distinct points made by Wunderle in response.
3. How may the cultural lens be used to define and mitigate
risk with respect to cultural variables in an organizational setting? Provide
support for your statements using an example of a specific organization.
Categories: