product, e.g. how many of these are sold or the total sales of these per year
at the retail level? What is its market share for this product? What are the
locations of the company in the US?
Identify 3 – 5 competitors of this company and their market
share for their brands? (Adidas, Champion, Baden, Franklin, etc).
Now research the supply chain:
Upstream Supply Chain. What are the key supplies and
materials needed to produce this product? Include not only the materials that
go into the product, but also any packaging that is needed. Identify as many of
the actual supplier companies as you can and where they are located in the U.S.
Downstream Supply Chain. What are the customers of this
company/industry? Do they sell to distributors, wholesalers, retailers?
Identify as many customers as you can and where they are located in the U.S.
Generate a diagram of this Supply Chain including the
specific company/industry and showing the suppliers and customers.
(3-4 pages, cited)
