Week 3 Discussion
Read Five Steps to a Strategic Plan, The Single Strategy You Need to Fuel Business Growth Right Now, and Aligning Brand Portfolio Strategy with Business Strategy.
What are three or four components of a well-thought-out, achievable, and reasonable business strategy? What mistakes do companies make when developing their strategies? These thoughts should be qualitative and generic – not discussing/ providing specific applications of how you may have gleaned competitive advantage (e.g., describing your business strategy).
https://www.forbes.com/sites/aileron/2011/10/25/five-steps-to-a-strategic- plan/?sh=2c968f5e5464
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