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Organizational Behavior and Communication

1. Describe the three patterns of ineffective communication.

2. What are the three kinds of change?

3. Why do change efforts so often fail?

Professional Development

Has your organization experienced numerous failed change
efforts? If so, what can be done to ensure that failure does not occur in the
future?

Issues to Consider

Do you agree with the seven hard truths listed in the text?
Explain your answer.

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