Finding an Article on Business Strategy
Find an article on a company of your choice in the paper,
magazine, journal, or on the Internet, that provides information on its
business strategy.
1. Summarize
the company’s business strategy by identifying:
a. Customers:
who are their customers and how do they work for them?
b. Organization:
what is the nature of practices or processes required to meet their mission?
c. Products
and/or services: what are their products and/or services?
2. What is
the current business strategy and emphasis for the company?
3. What are
the key training issues and implications for this strategy?
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