Wal-Mart Stores, Inc.: Under Attack (2006)
1. Identify and evaluate the marketing strategies that
Wal-Mart pursued to maintain its growth and marketing leadership position. What
factors should a firm consider in the development of its marketing strategy?
2. Discuss the importance of changes in the external
environment to an organization like Wal-Mart.
3. What conclusion can be drawn from a review of Wal-Mart’s
financial performance? From this review, what can you conclude about the
financial future of the firm?
4. Is it fair to condemn Wal-Mart as a predator destroying
local business and failing to offer a living wage and benefits?
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