you use regularly that currently has no mobile e-commercefunctionality. Assume
that you are a consultant to this organization. Provide a set of
recommendations specifically describing mobile e-commerce strategies that you
believe would be valued by the majority of their customers. (If desirable,
approach this analysis with a customer segmentation framework that enables you
to speak about customer benefit from a more targeted perspective).
As in the previous analysis, make sure that you incorporate
the terminology and some of the various frameworks described in your reading
that help you describe and analyze your recommended suite of services. Feel
free to use your own home company if desired. Also, if you would like to place
this analysis within the context of B2B, feel free to use this perspective
versus the B2C perspective.
