Social media and associated customer relationship management
under-performing in terms of their social media and associated customer
relationship management (CRM) strategies. Assume that you are a consultant to
this organization.
Make sure that you specifically describe areas of
under-performance using the models and frameworks. Next, provide a set of
recommendations that you believe would improve their overall performance in
this area.
What kinds of things could this firm do to improve their
performance in interacting with their customers and potential customers using
internet and social media technologies?
Try to also leverage your learning from previous modules
where we have discussed approaches to value creation and the associated
capturing of value.
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