E-Commerce Marketing Concepts
1. Research has shown that many consumers use the internet
to investigate purchases before actually buying, which is often done in
physical storefront. What implication does this have for online merchants? What
can they do to entire more online buying, rather than pure research?
2. Name four improvements Web merchants could make to
encourage more browsers to become buyers.
3. What pricing strategy turned out to be deadly for many
e-commerce ventures during the early days of e-commerce? Why?
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