Ecommerce, Ducati vs Harly-Davidson
those of Harley-Davidson as they were in 2003. Where did the companies use
similar strategies and where were the strategies different? What were the
differences in the typical customers of Ducati versus Harley-Davidson and how
did these differences impact the major decisions in their respective
e-commercestrategies?
How did these companies attempt to align their internal
processes with their e-commerce strategies?
What kinds of e-commerce strategies do believe might be
appropriate in the present day in light of the evolution of e-commerce
platforms?
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