Strategic issues with ‘Clicks-to-Bricks’
example.
1. Explain the strategic issues a company need to address
when adding ‘clicks-top-bricks’.
2. What options does a company have for solving the
online/offline channel conflict?
3. Describe how case studies can help you to develop
creative strategies. Provide some examples.
4. Go to www.creativitypool.com is a database with creative
and original ideas. Report your findings with comments.
5. Explain how you could increase the depth of analysis
through the concepts and frameworks presented in this course.
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