2-3 references. Thanks in advance for your assistance.
This week, compose a 2-3 page essay defining and examining
Performance Metrics and Balanced Scorecards as they relate to e-commerce and
e-marketing. Revolve your essay around the following prompts:
1. What is the Balanced Scorecard and how do companies use
it in e-business?
2. How does the Balanced Scorecard help e-business examine
results? Would you recommend that e-businesses also look at results form a
societal perspective?
3. What are several types of social media engagement
metrics?
4. What are three ways of collecting Web analytics?
Compose your essay with a title page, introduction,
conclusion and 2-3 references cited in text and in the references section..
Frost, R. & Strauss, J.,(2012). E-Marketing. (6th ed).
New York: Prentice Hall
