Organizations Creating Online Communities
online community to market a product or service and answer the following
questions:
What products or services is the organization attempting to
market via its online community?
How does the organization engage consumers?
Do you feel that the organization is successful in
generating consumer interest for its products and services? Why or why not?
Does the organization rely on professionally created
content, user-generated content, or a combination of both?
If users are generating content, how is it being utilised?
To market a product? For product development?
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