Entrepreneurial Start-Ups
1. Explain how you understand the scope and value of the
business plan to investors, lenders, employees, suppliers, and customers.
2. Explain what/how to enhance awareness of the value of the
Internet as an information resource and marketing tool.
3. Explain how to present helpful questions for the
entrepreneur at each stage of the planning process.
4. Describe how you understand the relevance of industry and
competitive analysis to the market planning process.
5. Describe and define the steps in preparing the marketing
plan.
6. Describe and illustrate the different creative strategies
that may be used to differentiate or position the new venture’s products or
services.
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