1. All
consumer behavior research tools available to e-businesses are available to
traditional businesses.
True
False
2. Everyone
is a member of at least one reference group.
True
False
3. Psychographics
are internal influences on consumer behavior.
True
False
4. Organizational
buying decisions are always made by a group.
True
False
5. Organizational
buying decisions are always high involvement:
True
False
6. The
consumer is part of the marketing mix.
True
False
7. One
characteristic of reference groups is shared beliefs.
True
False
8. Understanding
cultural differences is critical in predicting consumer behavior.
True
False
9. Technological
advances have had a significant influence on consumers’ shopping habits.
True
False
Multiple choice
1. Which of
the following is not an ethical concern in marketing to children?
a. Education
level
b. Internet
privacy
c. Access
to objectionable material
d. Peer
pressure
e. Using
cartoon characters to sell adult products
2. Which of
the following is not an example of an adjustment made to reposition a product
based on consumer behavior research?
a. Change in
advertising
b. Change in
sales force
c. Change
in production schedule
d. Change in
budget
e. Change in
overhead
3. Which of
the following is an example of a high-involvement purchase?
a. Newspaper
b. Soft
drink
c. Insurance
policy
d. Lottery
ticket
e. Office
supplies
4. Which of
the following is not a level of social stratification?
a. Upper
b. Middle
c. Working
d. Lower
e. Upper
middle
5. Consumer
behavior affects all of the following marketing activities except:
a. Segmentation
b. Targeting
c. Shipping
d. Positioning
e. Research
6. Which of
the following is a factor affecting Internet shopping?
a. Tax
ramifications
b. Point of
sale
c. Supply
and demand
d. Time
value of money
e. All of
the above
7. All of
the following are elements of consumer decision making except:
a. Need/problem
recognition
b. High
involvement
c. Low
involvement
d. Purchase
e. Sampling
8. An
example of psychographic analysis would be:
a. VALS
b. Regression
analysis
c. Constructivism
d. Income
analysis
e. Family
structure analysis
9. Which of
the following is an example of utilizing demographics in marketing?
a. Taste
testing
b. Online
interviews
c. Focus
groups
d. Target
marketing
e. Test marketing
10. Which of
the following is a current retail trend related to marketing?
a. Globalization
b. Creation
of balance sheets
c. Quality
control
d. Price
elasticity of demand
e. Six Sigma
11. Research
data gathered by e-business organizations must always include which the
following?
a. Name
b. Address
c. Date of
birth
d. Gender
e. Access to
the site
12. Consumers
make their purchasing decisions using all of the following except:
a. Advertising
b. Word of
mouth
c. Paradigm
shift
d. Sampling
e. Research
13. Which of
the following is not a change in family structure that has influence consumer
behavior?
a. Divorce
b. Single
parenting
c. Alternative
lifestyle
d. Increase
income
e. Blended
14. Thomas
bought a refrigerator last week. He saw a similar model on sale for 20% less at
another store. This is an example of:
a. Low
involvement learning
b. Satisfaction
c. Repeat
purchase
d. Dissonance
15. Which of
the following is not a consumer demographic?
a. Age
b. Gender
c. Personality
d. Education
e. Income
16. Which of
the following is a learning theory used in marketing?
a. Classical
conditioning
b. Maslow’s
hierarchy of needs
c. Gange’s
nine events of instruction
d. Operational
conditioning
e. Containment
17. An
emotional attachment over time to products manufactured by a specific
organization is known as:
a. Brand
assignment
b. Brand
loyalty
c. Brand
valuing
d. Branding
e. Brand
switching
Essay
1. Describe the marketing strategy process as it relates to
consumer behavior. Use examples.
