| Marketing You are taking a trip. Go to several sites and price the airline ticket. Vary your departure dates and times and class of service. What do you find? Is there any consistency to the pricing? If there are differences, what are they caused by? Word count 200 |
| Management
Please read the article below. Discuss one aspect of the article that left the biggest impression with you. |
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| International Business
After watching the video on Yum Brands/Kentucky Fried Chicken in China, and reading CNN article, which addresses problem KFC had with its chicken supplier Shanghai Husi, answer the following questions: What strategic goals did Yum! Brands/KFC have when entering China? What approach to and mode of entry do you believe Yum! Brands/KFC used to enter the China market? What has Yum! Brands/KFC done to overcome the liability of foreignness? Can the Yum! Brands/KFC approach be successful multinationally? What sourcing practices should KFC enact to avoid future problems? What preparations must Yum! Brands/KFC make to sustain their competitive advantage? |
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