Assignments
Publicity
and Public Relations
Review this week’s reading about publicity and public relations. Then
apply these concepts to this assignment.
Topic Requirements:
How does public relations differ from advertising?
Find a recent example of publicity for a global company. Briefly
describe the publicity and indicate where you saw or heard it. Hint: You can
find publicity in all forms of media, such as newspapers, magazines, television,
radio, and the Internet.
Is the publicity in your example positive or negative for the company?
Explain.
Content Requirements:
Your response to each part of this assignment should be a minimum of one
paragraph, for a total of three paragraphs.
Consider what you have learned about personal selling and apply your
knowledge to a global marketing scenario.
Topic Requirements:
Briefly describe each step in the Six-Step Presentation Plan..
Identify and briefly describe one challenge (or problem) a sales
representative might face at each any two of the six steps.
Content Requirements:
Your response to Question 1 should include six short paragraphs that
describe each step of the presentation plan. Your response to Question 2 should
include two short paragraphs that describe a potential challenge (or problem)
at each step you choose.
