a. Who is the target market?
b. What are the key features or benefits of this product?
c. What would you charge this product? Does the company charges a different price? If so, why?
d. What advertising medium might should the company use to promote this product?
e. Where do you think consumers would buy this product?
f. How is the product different from those already on the market?
2 How can the three phases of the planning stage of the strategic marketing process be applied to the development of your personal brand?
3. Please attempt a briefSWOTT(Strengths, Weaknesses, Opportunities, Threats and Trends) analysis for the university of Phoenix.
4. Why is environmental scanning an important element of the marketing plan and what are its five forces?What are some of your favorite companies?
5. Please select one company and for each of thefive environmental forces(social, economic, technological, competitive, and regulatory), identify trends likely to influence that company in the near future.
